After the room empties.
Every finished event gets a write-up: what the brief was, what we built, how it ran, and what it was for.
24 July 2026 · 2 min readVietnam Investment Capital Ecosystem Seminar 2026: an investment forum built to run in two languages at once
A capital-markets seminar at JW Marriott Saigon, carried in Vietnamese and Chinese on the same backdrop and the same screen, for around 60 guests.
2018 · 2 min readDat Xanh Group Sports Day: a 15th anniversary run as a one-day staff competition
Dat Xanh Group marked fifteen years by putting 300 of its own staff on the field for a day instead of in front of a stage.
approx. 2021 · 2 min readSapphire Parkview Project Launch: 500 VIP customers, one evening, one reveal
Dat Xanh Group's Sapphire Parkview project was launched to 500 VIP customers as a gala, with an awards segment for the sales force built into the same night.
approx. 2019 · 2 min readFUJIFILM GFX100 Launch: a medium-format camera introduced through a print gallery
The GFX100 was launched in Ho Chi Minh City to retailers, press and professional photographers, in a room built as a product experience space first and a launch theatre second.
approx. 2019 · 2 min readFUJIFILM X-T30 Photography Workshop in Hanoi: a camera introduced through a working session
Rather than a launch, the X-T30 was put in front of Hanoi's photography community as an experience-sharing workshop with three guest photographers.
approx. 2020 · 2 min readAsiana Riverside Show House Grand Opening: opening a sales gallery for Gotec Land
Gotec Land's Asiana Riverside show house and sales gallery opened to around 100 guests under the project message, experience the elite lifestyle.
approx. 2020 · 2 min readMax Kleen Show Time: launching a 2-in-1 detergent across around 50 selling locations
A new detergent and softener in one bottle was introduced where the purchase decision is made, through display design and a roadshow running across supermarkets and grocery stores.
approx. 2020 · 2 min readOREO 100th Birthday at Empress Tower: an office floor staged as the venue
OREO's hundredth birthday was celebrated for internal staff and office guests inside Empress Tower, with the working floor itself turned into the event space.
approx. 2013 · 2 min readPepsi Now: one message carried across store shelves and a music stage
Point-of-sale material and the Pepsi Now music programmes ran the same message, drink Pepsi eat better, to mass consumers and Vietnamese families.
approx. 2018 · 2 min readSamsung Galaxy Note9 Power of Technology Gala: a launch staged for about 1,000 guests
The Galaxy Note9 was launched to consumers and technology enthusiasts as a single-session gala, with a product experience circuit placed before the show.
approx. 2020 · 2 min readSapporo Premium Beer Brand Activation: a point-of-sale roadshow reaching around 2,000 people
Sapporo Vietnam's premium beer was taken to supermarkets and trade outlets through point-of-sale material and a roadshow built around sampling.
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