Everybrandeventuallymeetsanedge.Anewaudience,anewmedium,aroomthatdoesnotknowyouyet.BiếnistheVietnamesewordforchange—notadjust,notimprove.Become.Wemaketheworkthatcarriesabrandthroughthatchange,andwedonotstopattheedge.
Selected Work
Events, activations and brand campaigns that move whole cities.
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FestivalFresh Farm Food Festival
A festival that puts local growers face to face with city families.
FamilyPhu My Hung Children's Day
A children's day of games, races and craft stations, on a new theme each year.
CharityLawrence S. Ting Charity Walk
Ten thousand walkers turning a morning stroll into collective giving.
SponsorshipRoad to Ravolution
The warm-up series that built anticipation for Ravolution Music Festival.
EducationVUS Summer Camp & Sport Day
A season-closing celebration where English is learned through sport and play.
Packagingddung (冬己) by Haoshiduo
Packaging for the ddung biscuit range, one colourway per product inside a single system.
PackagingMirage Food
Eel soup and ginseng chicken: two Korean-style ready-meal lines packaged as one range.
PackagingDaddy Sweety
A packaging renewal for Daddy Sweety toast bread, from loaf carton to carrier bag.
IdentityHigh Five Camping · Go Wild Together
Go Wild Together — an identity for High Five Camping, carried across its merchandise.
BeautyThymes
Pack shots and a styled bathroom set for the Thymes Goldleaf Gardenia range.
TechnologyHBO GO × FPT Play Box+
HBO GO announced onto FPT Play Box+ at a launch staged on a cinema set.
TechnologySony · PlayStation × BRAVIA
Playable PlayStation stations built into Sony BRAVIA display walls in shopping centres.
CorporateOREO · 100th Birthday
OREO's hundredth birthday, with a pirate ship installed across an open-plan office floor.
ActivationSapporo Premium Beer · Brand Activation
Sampling and point-of-sale design taking Sapporo Premium Beer through supermarkets and trade outlets.
CorporateVietnam Investment Capital Ecosystem Seminar 2026
An investment forum that had to work in two languages at once.
WorkshopFUJIFILM X-T30 · Ho Chi Minh City Workshop
A second X-T30 session, run inside a working studio with photographer Danny Nguyen.
Real EstateCharm Resort Hồ Tràm · Charm Summerfest
A two-day beach festival opening the Charm Resort Hồ Tràm sales gallery.
CorporateACB & Sun Life · Banca Fantasea
A launch event for the ACB and Sun Life bancassurance programme, Banca Fantasea.
ActivationTefal · Như Tefal mới là bền
Chef-led cooking demonstrations on Vietnamese shop floors, under the line Như Tefal mới là bền.
BeautySoja Việt Nam · KOL Casting & Management
A KOL programme putting doctors and beauty reviewers on Soja's personal-care range.
CampaignYoursHome · Elegance with Hoà Minzy
A talent-led video campaign for YoursHome, filmed as an interview with Hoà Minzy.
Real EstateVinhomes Grand Park · Virtual Talkshow Series
A virtual studio and three livestreamed talkshow episodes for Vinhomes Grand Park.
Real EstateMasterise Group · Masteri Waterfront Online Launch
A multi-camera online launch broadcast from a Masterise Homes sales gallery.
Real EstateDHA Corp · D-Aqua Shop Boulevard Launch
Two launch events for a Ho Chi Minh City residential and retail project.
Real EstateDHA Corp · D-HOMME Customer Appreciation Event
A hexagon-built gala room and stage show for the D-HOMME customer appreciation event.
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