Soja Việt Nam · KOL Casting & Management

Soja Việt Nam's recorded scope of work is KOL casting and management, run in 2022 for the brand's personal-care range — Deonatulle's SaraSara Cream Foot and Soft Stone Double deodorant. The brief called for medical voices rather than lifestyle ones: the influencers cast were bác sĩ — doctors, one of them a dermatologist — posting in Vietnamese to their own audiences.