Tefal · Như Tefal mới là bền

Tefal's campaign ran under the Vietnamese line Như Tefal mới là bền, repeated on the chef's apron as Bền chắc thời gian, bền chặt tình yêu bếp. Three pieces of work are recorded on the page: casting Chef Quoc Vo as the campaign's KOL, offline event planning, and the creative campaign. In store that became a Tefal Modern Home display island on a hypermarket floor, with live cooking demonstrations run by the chef alongside an MC, and Vietnamese product boards set beside the pan racks where shoppers pick the pans up.