YoursHome · Elegance with Hoà Minzy

A talent-led video campaign for YoursHome, built around the singer Hoà Minzy. Filter+ cast and managed the talent, wrote the script, produced the video and ran the media buy across social ads and ePR. The film is shot as an interview: Hoà Minzy sits with the brand's recliner sofas in a furnished living room and talks about a week of using them at home. The campaign was aimed at Vietnamese women aged 28 and over, under the message "You can Elegance".